Despite the Claims, Email Marketing Is Not Dead!

Every week, a new technology is advanced that will be the death of email as a marketing tool. Many technologies have come and gone, but email remains a powerful option.

The latest technological email killers are social networks like Twitter and Facebook. As social networking sites, these services provide value to their millions of users. Unfortunately, their marketing value is still elusive and their potential remains untapped. Traditional web page advertising seems to be the only way to make money on social network sites.

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